Jon runs the marketing consultancy, theappleofmyi.com, which he started after 11 years working for a FTSE100 company. He founded Hull Digital, Kingston Upon Hull's Digital and Technology community in January 2009, as well as running East Yorkshire's technology conference, HDLive. He speaks regularly as a marketing / technology and online commentator at events and on the radio. He works with key stakeholders across the region on the Digital Infrastructure of Yorkshire and Humber, and as Digital Director / Advisor for a number of successful national agencies, both in the North and in London.