In a nutshell, John helps businesses understand and use technology more effectively. He has extensive experience of setting up and successfully bringing to market specialist technology businesses. He has been operating in Hull for over ten years, originally working with a number of web start-ups and then starting a web development agency where he specialised in commercial risk management. Following this he was one of the founders of Element Interactive, the UK's leading technical DVD authoring house, specialising in interactive games and training tools. For the last two years he has been a director at StarGrange, developing and managing specialist technology projects across a broad range of platforms such as web applications, bespoke software, broadcast media, mobile phone applications and the iPhone. Outside of this he acts as a non-exec director for a number of startups and charities, advising on business operations and technical strategy.